Customer Relationship Management

Get more power to personalize the golf experience and strengthen customer loyalty

The Inforemer's Customer Relationship Management function gives you more ability to add a personal touch to members' and guests' golf experience in ways that lead to more return golfers, more new golfers and more revenue per golfer.

Inforemer lets you:

• Integrate customer relationship management with membership database to personalize golf experience with individual welcome greetings and special menu offerings
• Offer specialized premiums and service options at different levels of membership
• Mine and track membership data to refine marketing strategies and develop new services
• Attract new members and strengthen existing members' loyalty with benefits and discounts at partnering resorts, courses and hotels
• Stay in closer touch with membership on the course with personalized messages via 2-way wireless communications
• Provide streaming sports content and news in real-time that members and guests can receive anywhere on the course or in the clubhouse. GPS Industries' partnership with CBS Sportsline gives them access to the number one global Internet sports company